About Hallmark

The Hallmark stud was started with half of the Cricklewood herd. This is an historic east coast stud with over 80 years of breeding. A strong emphasis on quality cattle with hill country fundamentals has always been the objective. In 2017 the complementary Heather Dell herd at Rotorua was purchased, to take Hallmark to a total of 170 calving females and to provide yearling bull options.


We are excited at the challenge of bringing these two strong herds together under the Hallmark brand and to now have the necessary scale to get stuck into the breeding. The objectives of the stud are to produce strong, low fuss, correct, fleshy cattle with a heap of type and performance – all the way from getting them in-calf to hanging cattle up in premium programmes.


Two things to note; 1) We are committed to travel and invest heavily in genetics. Our sires are at the average of the breed for sale price - so you win when purchasing a Hallmark sire when compared to our investment in sires. 2) Our bulls are shifted with grunty dogs and we firmly believe they have breed leading temperament.


The stud is run across Mokara and Pa Hill farms in Tutira. Totalling 720 effective ha of medium to steep pumice hill country with some cultivatable land. They are excellent properties for wintering cattle and to have cows and calves. The stud and farms are run by Max Tweedie and family as part of Tweedie Pastoral Ltd. We have 2 bull sales a year – yearlings in the spring (at auction from 2021 onwards) and in June fpor 2 year old bulls. Bulls are sold on-farm at Tutira.


The beef industry is evolving and we are doing our best to tackle and take advantage of this. Disciplined recording using electronic data capture and genomic technologies that guarantee pedigree and enhance EBVs. As well as ruthlessly culling for anything we can, cows that are challenged, annual A.I and embryo transfer programmes and of course constantly improving the type and performance of the herd for the traits in our breeding objective.